The V Foundation's Victory Ride to Cure Cancer Announces Braswell Family Farms as Presenting Partner


Fourth-Generation, Family-Owned Egg and Feed Farm Joins Local Cycling Event to Achieve Victory Over Cancer®

Cary, NC [March 19, 2019] — The V Foundation for Cancer Research’s Victory Ride to Cure Cancer, a one-day charity cycling event benefiting the V Foundation in Raleigh, N.C., is delighted to announce Braswell Family Farms as presenting partner. Braswell Family Farms, one of the foremost producers of premium and specialty eggs and feed on the East Coast, is joining the V Foundation on May 18 to help achieve Victory Over Cancer®.

“So many on our team at Braswell Family Farms have either suffered from cancer themselves or had a close friend or family member who has,” said Trey Braswell, President of Braswell Family Farms. “Braswell Family Farms is so grateful to partner with the V Foundation and have an opportunity to give back with our time, treasure and talent to push back on the darkness of cancer.”

As the presenting partner, Braswell Family Farms will enhance the ride-day experience for participants, volunteers and spectators. Braswell Family Farms will provide breakfast for all riders and volunteers and provide hard boiled eggs throughout the course to fuel cyclists. Prior to the Victory Ride, Braswell Family Farms will visit Victory Ride partners on a breakfast tour.

“We are so pleased to partner with Braswell Family Farms,” said Susan Braun, Chief Executive Officer of the V Foundation. “What a wonderful partner to have as we build the Victory Ride. Their support not only means a delicious start to ride day, but it means even more people working together toward Victory Over Cancer®.”

Victory Ride participants raise a minimum of $250 with 100% of rider-raised funds directed to cancer research. The Victory Ride benefits Duke Cancer Institute, UNC Lineberger Comprehensive Cancer Center and Wake Forest Baptist Health Comprehensive Cancer Center, as well as breakthrough cancer research nationwide.

From start to post-ride, the Victory Ride has many exciting features. George Hincapie, 17-time Tour de France competitor and Grand Marshal of the Victory Ride, will lead the first wave of riders out of NC State University’s Centennial Campus. The Victory Ride festival area will have a kids bicycle obstacle course. Cyclists and their guests can enjoy food trucks and local breweries in a post-ride celebration.

For more information about the Victory Ride to Cure Cancer or to register for the ride, please visit Follow the Victory Ride on Facebook, Twitter and Instagram @TheVictoryRide and through #TheVictoryRide. For more information on the V Foundation for Cancer Research or to make a donation, please visit

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. The Foundation has funded more than $225 million in cancer research grants nationwide. Event proceeds benefit cancer research funded by the V Foundation. The Foundation awards peer-reviewed grants through a competitive awards process strictly supervised by a Scientific Advisory Committee. For more information on the V Foundation or to make a donation, please visit

About Braswell Family Farms

Braswell Family Farms seeks to glorify God while providing the safest, highest quality feed and eggs for American families. Braswell Family Farms is the second largest Eggland's Best franchisee in the United States and a leading producer of value-added private label egg products for quality minded retailers.

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